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[Chinese shoes Network - footwear brand observation] New York time on Friday, the United States, a survey shows: - Tiger Woods is no surprise to become in 2010 the worst advertising spokesperson. The report, "celebrity ad: Exploring the Effectiveness of mystery" (Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness) study shows, for the last year, Woods Nike ad did the worst. & nbsp; This report by research firm Ace Metrix made, designed to measure the effect of TV advertising. It pointed out that Woods Nike TV ad and did not improve advertising effectiveness, actually make it worth a negative growth of 30%. Such a result might surprise most people do not. Woods' career over the past year is the worst year. After numerous mistress exposure, he and Irene's marriage came to an end. His disorderly behavior has led to five sponsors away from him, including Accenture, AT & amp; T, Gatorade, Procter & Gamble and "Golf Digest" magazine. bike rider Armstrong, 2010 has also been a crush of negative reports, b jordan retro 14 white/fuchsia blast/black ecause his teammate Floyd - Landis (Floyd Landis) exposure that he had taken doping. Armstrong did for advertising Radio Shack electronics chain, and efficiency is also negative growth of 30%. In this investigation, he was second only to Tiger Woods, ranked second. Ace Metrix company for more than 2,600 television commercials in 2010 were tested, they found that less than 12% of celebrity advertising, efficiency increase of more than the industry average of 10 percent, nearly 20 percent of celebrity advertising effectiveness negative growth of over 10%. Best of endorsers is famous Indianapolis Colts quarterback Peyton - Manning (Peyton Manning). Peyton - Manning MasterCard, Gatorade, Oreo cookies endorsers, even though he is the highest ranking among all celebrities one, its advertising effectiveness growth is only 1.5%. Ace Metrix report that Woods's advertising message passed on to consumers more Woods himself, rather than his advertising products, this way, people feel a little confused. "In the end, a lot of loss cheap air jordans online caused by Woods' endorsements than his endorsement fees." Ace Metrix CEO Peter - Da Boer (Peter Daboll) said, "We do not predict the revival of celebrity I'm sure some people from falling. Among bounce back too, but some people never have another question:? Who celebrity's image in the eyes of all the consumer is restored, or if hardcore fans, whether a particular type of audience he out of touch? Our study demonstrates that even from the best of the situation, arising from celebrity advertising effectiveness is not large. 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