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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, the international strength of the domestic commercial institutions have to take the Olympic shuttle bus to get higher profits. However, over the years involved in the Olympic Games from the search business bill, both successfully reached the winner purpose, there are losers lose everything. Nike sports marketing success or failure, can provide sports marketing is "ride" the commercial organization methods and experience. Nike was founded only 30 years, and the old rivals Adidas commercial war, made outstanding achievements. Nike China Liu Xiang is also due to the success of planning a series of activities have been widely acclaimed industry. Success Nike is: do not sell shoes, only marketing emotion. minimum sponsorship of sporting events Since Liu Xiang won at the Athens Olympics, has become the object of pursuit of numerous companies competing, but this time Nike employee and Liu Xiang fraternizing drink and a laugh, because Nike early in 2002, when Liu Xiang still freezing on the media and he signed. at the Athens Olympics, the Chinese delegation of 32 gold medals in 12 Nike-sponsored, including kayaking, tennis and other ground-breaking projects. Why Nike insight into opportunities? Nike's experience is that sports marketing is not a one-time sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay worth 10 million yuan in cash and goods, of which no less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. at the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the comp jordans on sale mens any was named the official sponsors, including Adidas, Nike did not. At this time Nike has quietly bought up all the prominent position of Atlanta billboards advertise. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike prevailed. mention brand exposure, people deeper impression is Liu Xiang. In his gold medal the next day, the third day, the major media constantly replayed moment Liu Xiang, gold medal, and his feet magic of Nike shoes is carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; each building on the promenade connecting walls hung with copper statue States Nike signed Players and Biography ...... "tour, visitors feel the pride of these sports is part of their life You will often see the stars move around in the office, they dine in the same restaurant with employees;.. the same gym, like family no staff asked them to autograph, "she said. Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. In late May 2004, Nike put Mich Cheap air jordans for sale ael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, the Chinese team to Athens 10 days ago, began to introduce advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 and has already signed more than 20 years, 2005 Nike also go to China for the Jordan High School League champions award. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement, excitement, sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity tr jordans on sale online aining hall ", please world each year to China to teach the former Olympic champion, China's athletes guidance, not only a technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she did throw the discus of action in the hands of the plate and threw it out, and then bite the one left in the hands of the cake. This is five seconds Nike ad campaign "at any time" in a segment, the advertising costs are very low, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. Xu Ying said that a few years ago no shoes Chinese culture. China is a big country clothing, it has always been a pair of shoes with a wide variety of clothes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. There were a number of children returning from abroad and ordinary people like to do some different things. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, fact Cheap jordans online air jordan 11 blackout for sale ors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. National High School League Nike in China has been held for several years. Last year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader ...... We started construction of the platform. Upon completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched 'Warriors Union' last year, you want to tell the children not only need to have their own style, but also need to have an alliance behind you to help you cheer, you write articles, painting posters Shijiazhuang have a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " Nike employees say they at the streets of Beijing to interview the children, they say, Nike really understand them. Nike affecting the children in their very early age was deeply lay imprint brand that affect their lives.Adidas launched adiZero Crazy Light some time ago indeed heady, with its ultra light point combined with a variety of color, and boost MVP Ross has become the focus of many fans in the eyes of the shoes. now it will launch a low version version on the basis of the original version. Because of the low side design, the weight of these shoes will also be reduced by 1.5-2 ounces (the high Gang version is 9.8 ounces), and will create the record of the lightest basketball shoes. The lower version is expected to go on the market at the end of the year for $115. The selection of G.I.JOE ""Black and yellow color in item: 487471-070 release date: July 4th before Air Jo jordan retro 14 white/fuchsia blast/black rdan 7 Doernbecher Nike Doernbecher Freestyle - exposure, today was finally ushered in the 2016 series officially released! this shoes series includes Air Jordan 7 and Kyrie 2 in addition to Erwin boots, Air Huarache, Air Max and Zero joined Stefan Janoski skateboard shoes; Max. the most popular Air Jordan 7 DB with a red black dress to create a whole atmosphere, the details is still a continuation of Doernbecher's exquisite and delicate.Show This pair of ;When zozotown of just wandering, found JOURNAL STANDARD launch of this group KOYUK BOTION shoes series, very suitable for summer the use. shoes surface selected weaving techniques, the low part is borrowed espadrille shoes, equipped with a hemp straw braid, also has yet gentle flavor characteristics, suitable for a public Minimalism income people, but the most interesting Local or multicolor shoes, row launched a variety of colors, personally indulge in one of the blue and orange, especially the latter, out of Sao gas ah! hey, focusing on coming, not expensive shoes to you 5, 775 yen can be purchased, like a friend to pay close attention to the matter, some numbers have been sold out, oh! purchase link: zozo & nbsp; & nbsp; & nbsp;Patta x ASICS Tiger GEL-Respector joint offer information 2016-02-23 13:02:22 Asics before Tiger to the streets of Amsterdam Patta shop launched a Gel-Respector, to win everyone's attention. The inspiration for the shoes was found in Japanese culture. The combination of blue and light grey made up the vamp, and the Logo on the shoe side was rendered with orange. The tongue, insole and heel are printed with the brand name, highlighting its joint identity. It is reported that the shoes will be sold first in Patta in February 27th, and then will gradually landed designated stores. Air Jordan 1 Mid "Grape" new exposure 2013-12-08 23:06:17 Recently, this pair air jordan 11 space jam for sale of Air Jordan 1 Mid "Grape" exposure on the network, enter 2013 since "Grape" Exposure purple grapes this color has been high, with a pair of black grape purple eight holes Qiao also been exposed now the Num information, interested friends can find out. Air Jordan 1 Mid "Grape" Num: 554724-015 expected sale price: $ 105 & nbsp; & nbsp; Nike Zoom Flight The Glove new color release 2013-12-08 23:25:51 Two days ago, we have a new color for everyone exposed two upcoming sale in spring next year & nbsp; Nike Zoom Flight The Glove , This time, Nike to celebrate Gary Payton in 2006 to help the Miami Heat championship successful year, therefore introduced this "Heat" color. Shoes with red to create a warm upper body, with black Swoosh and midsole, yellow outline the final details and some others. There is no available information for this color. Under Armour Curry 2 Low exposed 2015-09-01 15:24:15 Recently Curry Under Armour Curry wearing a pair of low-cut version 2 of training camp, the blue shoes with white details, let the color is very bright. And in order to help low version presented it, but also for us to create a sense of movement is not the same. The shoes are currently no available information leaked, will probably Curry 2 together with the sale, and interested friends may wish to continue to look at it. & nbsp; Weibo Company Cooperative Contact Us Copyright Beijing Seth Times Media Culture Co., Ltd. Copyright? 2015 SIZE media, All Right Reserved. Beijing ICP 13028176Saturday 7 1 months, the rest did not go to work, the afternoon with bestie shopping streets. See this, I feel that what did not start. In bestie under the spell, raising his hand to buy (to be honest after playing home feeling more and more love). AJ black box is ordinary color box. Choose a good box. Item: 136027-602 Name: Air Jordan 5 "Flight Suit" (Red Suede science read Ji ) Bobbi, on foot test, take two steps, direct scoring. only personal point of view, do not like do not spray. The appearance of 8.5 points. There is nothing wrong with the Red Suede Sao, a bit like the classic raging bull. Shock 6 points. I really aj5 for body weight 70kg, just pass, personal feeling not what shock. Site response.6. The shoes are too heavy, really heavy. The reaction to 6 minutes pass no more. Grip.6.5. There are big bottom lines behind the beautiful crystal bottom, decent grip. The protection of.8.5. The protection is good, not to say, high shoes, heavy, thick. The price of.6. The official price of 1399, really a bit high, love can be. Comprehensive evaluation of the 8 points, this is the appearance of shoes mainly scores, really few in this play. Low price, high appearance, practical comprehensive neglect, to 8 points. buy after outside take out a forced home with red workmanship is very fine, no problem. home box diagram. tongue 3M reflective material, I have taken on foot reflecting figure. shoelace is red, the plastic plate is red, wear out is a Sao word shoes behind the trapeze pattern, good packaging, in support of people feel the earnest hook. More and more love side, crystal clear bottom, black jagged flame reflection, can act at night, the street club two. has no what to say, and aj5. crystal, very beautiful, look at their own lines, not longer less, so the shoes, let me speak their views (do not like do not spray) is fashion shoes, to combat their friends take it easy. personal summary, 1399 of the price, in general, like other, if you could manage to live, the actual discount. A fashion skate shoes. Comprehensive evaluation of 8 points. each of the little girl, in addition to love every kind of beautiful clothes, bags, and one can not be ignored is the jewelry. Just a person's style reflected it is these small details. Even if you don't pick your body a little problem, if less what accessories, will also give collocation reduction. The exquisite earrings, can be said that women dress up the appearance of beautiful pets, not only can improve the overall facial modification side, temperament, let you earn enough return! Irregular EarringsBut one of the many girls go out Earrings without collocation, especially a fine irregular earrings, small love to wear, the structure is very asymmetric with fashionable and worn on the ear also has a lot of personality, wearing super temperament, usually leisure time to do collocation. Can be a very suitable, full of beauty! asymmetric Earrings $69.00Buy irregular round sound bell Earrings $59.90 fashion Earring The fringe element has been the darling of the fashion industry, no matter which has its shadow, but still feel small, Tassel Earrings can reveal that free and easy personality and Amway today a few this is still very sense of design, but also not very exaggerated, basically can control the North nose, and they have metal color embellishment, fashion properly drop. metal tassel Shape Earrings $45.00 tassel Pendant Earrings $61.70 candy color long earrings believes that every girl makeup box must have several different earrings, including small I, but I love this group of candy colored long earrings. Sweet candy colors, wearing a girl can not only highlight the atmosphere, but also very visual sense. The design can be modified face long, easily create sweet temperament. stylish personality Earrings $59.00 all-match Tassel Earrings $158.00 & nbsp; cannot say nothing surprises, at least he in a piece of red yeezy 350 boost public expectations, choose first black yeezy 750 boost exposure, costume he attended New York Fashion Week Givenchy body black (shrink jacket is, of course, the focus). This one, of course, is yeezy Season 2 campaign, the problem is that no change in the high frequency stimulation of numbing, 2020 presidential candidate, to the point of innovative?? (Editor: YOYO)In this "Artwork" series, Pharrell has collaborated with the four artists: New York contemporary artists James Todd, Hadid Zaha,, Japanese artist Mr. and photographer and director Bird Cass. On the basis of retaining black and white two colors, the four artists from their own unique vision, in the classic Superstar's "shell head" on the paper, and Pharrell is used to design the six pairs of different colors, which to stimulate a full load of energy. Through the five pioneer creative design of these shoes will mix and match, the wearer can through different combinations to highlight the creative view.famous designer Alexander Wang is designed for adidas Adidas AW BBall basketball shoes shape is very prominent, with a strong fashion, like walking in the fashion week foot weapon, who will wear it to play? adidas AW BBall will be on sale in April 1st, priced at $260. 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