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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation], a quarterly Adidas recently released 2014 first quarter, the company achieved sales of 3.533 billion euros, down 6%; net profit of 204 million euros, up -34% decline. Meanwhile, the gross margin declined 1 percentage point to 49.1%. This is the second consecutive year, Adidas sales continued to fall. The reason for the decline in performance in the first quarter, Adidas said, first, because the product launch cycle and strategic changes, resulting TaylorMade - adidas Golf products revenue decline; the second is the negative impact of foreign currency devaluation, its products Sales and gross profit by the Russian ruble against the euro and the dollar depreciate significantly negative impact. Third is to increase the cost of inputs. reported a first quarter TaylorMade - adidas Golf product sales for the first time a double-digit decline, dragging down other business income decreased by 27%. ? Adidas Group CEO Herbert Hainer (Herbert Hainer) said: "We TaylorMade - adidas Golf products to market made a strategic change and the negative impact of currency exchange denied the company's strong performance." sub-regional perspective, the first quarter is the biggest sales decline in the North American market, up to -23.5% year on year decline, Latin America, sales in other Asian markets were negative growth. In Western Europe on the Adidas largest sales market, its sales of 1.098 billion euros, but the growth rate is almost zero. were high hopes of Greater China sales in the first quarter remained stable. Excluding changes in exchange rate factors, the first quarter of Adidas Greater China sales revenue to achieve 419 million euros, an increase of 5%, it is the third area of ??business growth in emerging markets outside Europe and Latin America. data show that the performance of the international sports brand Adidas giants are accelerating decline. From 2011 to 2013, its sales revenue was 13.3 billion, 14.9 billion and ? 14.492 billion, respectively, year on year growth of 13%, 12% and 3%; its net profit was 613 million, 526 million and 787 million euros, year on year growth rate was 18% - 14% and 49%. 2012 and 2013 first quarter, Adidas sales were ? 3.824 billion and ? 3.751 billion, respectively, year on year growth of 14% - 2%, this fell further to 6%. In Greater China, it is nearly three years sales growth has continued to decline. From 2011 to 2013, its sales revenue was 1.229 billion, 1.562 billion and 1.655 billion euros, which increased by 23%, 15% and 7%. 2012 and the first quarter of 2013, sales growth in Greater China which were 26%, 6%, one percentage point lower and lower this. For the adidas performance in the Chinese market, t Cheap air jordans for sale he key road sports consulting company CEO Zhang with Adidas rival Nike's biggest performance compared. He pointed out that the Chinese market, in recent years, Nike has continuously increased investment in the field of sport, won the Super League sponsorship, sponsor a number of basketball stars, while strengthening communication with the middle class and the new urban residents, and in the use of big data marketing It has also been very solid. The Adidas in 2008 in order to maintain growth after taking a channel sink, launched leisure series and low-cost series of measures, which, although in the short term does ease the pressure on the stock, but in the long term lack of growth momentum. results, as of two months before the end of February 2014, the Nike revenues of $ 6.97 billion, up 13%; net profit of $ 685 million, an increase of 3%. This dual increase the performance and Adidas accelerated decline in stark contrast. Zhang believes this, can learn from Adidas, Nike marketing, increase investment in the sport of resources, learn how to make better use of the Internet to speed up the reaction rate, the establishment of a closer relationship with consumers. on the overall performance in 2014, Adidas expects sales will be driven by the World Cup in Brazil, to achieve high single-digit growth; the company high in the fast growing emerging markets exposure and expanding retail network, also will promote the company's sales revenue growth. However, we expect a negative impact on the euro currency exchange settlement have not been eliminated. High Skyline director of Adidas Group, general manager of Greater China, said the company will launch its biggest ever offensive football category at the 2014 World Cup approaching. The company also expects 2014 full-year gross margin to be between 49.5% ~ 49.8%. 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Jersey take black color as the keynote, overwhelmed by the cooperation of New Jersey in addition to the new team logo, there will also be a ovo label logo embellishment. Next season the Raptors will wear full play, like a friend to pay close attention to. (Editor: YOYO)Comme Japan fashion brand des Garcons has a number of branches, COMME des GARCONS BLACK is one of them. This was established in 2009, the clothing line is a black as the main series, mainly to cater to the current youth group launched. COMME BLACK des GARCONS NIKE to find a well-known brands of sports cooperation, the two sides chose a pair of Low Premium Blazer shoes, as a blueprint design. The shoe body with suede material, and in order to highlight the effect level, in the Nike Swoosh and the embossed leather heel. Followed by the white "CDG" is particularly eye-catching. This pair of shoes of the shoe is also like a special waxed processing, showing a unique luster. This overall design is more tend to fashion wear, for a friend who likes black shoes is undoubtedly a good choice. You can now go to the Street Market Ginza Dover store to buy. ; & nbsp; & nbsp; & nbsp; Chinese shoes Network June 25 hearing, the Nike headquarters announced fiscal 2010 (year ended May 31) revenue $ 19 billion, of which Greater China revenue $ 1.7 billion, and last year flat. Calculated according to data released by Nike in 2009, Nike's revenue in China between about 8 billion to 90 billion, while in 2009 Li Ning (02331.HK) revenue 8.387 billion yuan, or catch up with Nike. & nbsp; & nbsp; & nbsp; Insiders pointed out that Nike to achieve rapid growth in China, second and third tier market and even county to speed up the layout of the market has become compulsory. & nbsp; & nbsp; & nbsp; Nike announced fiscal 2010 fourth quarter (this year, March to May) revenue figures show that Greater China revenue $ 464 million, an increase of 12%. Where footwear revenues increased 14% to $ 246 million; apparel product revenue grew 10 percent to $ 193 million; sports equipment revenues increased 17 percent to $ 25 million; EBIT (EBIT) of 187 million US dollars, an increase of 20 %. & nbsp; & nbsp; & nbsp; "First Financial Daily" According to data released by Nike, projections, from December 2008 to November 2009, the Nike Greater China revenue of approximately $ 1.65 billion, analysts say introduction, mainland China accounted for Nike Greater China revenue ratio is between 70% to 80%, so the Chinese mainland in December 2008 - November 2009 revenue at between 8 billion and 90 billion yuan, and China's domestic sports Compared supplies boss Li Ning, hard to compete. In 2009, Li Ning Company revenue of 8.387 billion yuan. & nbsp; & nbsp; & nbsp; Nike also announced orders in the second half of this year, the amount of orders this year, Nike upcoming June to November shipments of $ 8.8 billion, an increase of 7%, of which China, the amount of orders increased 19%, excluding currency effects, an increase of 16%. Insiders Magang said that the growth of Nike orders with domestic enterprises basic synchronization. Previously, listed in Singapore Erke, announced this fall, and winter product orders will amount to 504 million yuan, an increase of 14.5%; and Li Ning in the fourth quarter of the amount of orders grew by 20.3%. & nbsp; & nbsp; & nbsp; Chen Shixin analysts believe that Nike in the Chinese market to achieve sustained and rapid growth, must adjust strategy to accelerate access to the domestic market and even county-level market tier. Chen Shixin said that in such a county-level city in Fujian Zhangping, has Nike stores, second and third tier cities and even the county, also has considerable spending power, but to open stores in these cities earnings pressure is relatively large. & nbsp; & nbsp; & nbsp; Chen Shixin research information provided, currently second and third tier cities in China, the market is the most acceptable footwear priced between 170 yuan to 250 yuan, and Nike sales in China footwear prices at 400 yuan to 1,000 yuan range, more than 150 yuan spread restricts the Nike entered the market; in the second and third tier markets heady local sporting goods companies in its pricing more than 170 yuan to 250 yuan The range of floating, if Nike can develop close to the Chinese market consumption level tier pricing strategy and product strategy, rapid growth will be far off.EBay always be able to find the Sneakerhead dream boots of the holy land, ray · Allen had earlier played in the NBA Jordan Brand and the sonics, recently for its also launched a Air Jordan version 21 PE boots. 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